THE TRIPPO APP

Hospitality & Services

Key Areas of work

UX Design, Strategy, Interactions

Team

Atit Talreja, Khyati Jain, Ragini Kacholia

This travel app is aimed to curate the best travel package using a smart algorithm with predictive analysis for the specially-abled people.

Date

We created this app concept as a part of our Deloitte Studio Hackathon. As one of the UX designers on the team, my role was to understand the use case and create a solution that had business value and was designed to build trust amongst the users.  

Nov 2018 (1 week)

Company

Deloitte Consulting LLP

OVERVIEW

Google show that more than 80 percent of people research their holiday online, and typically visit 26 sites and spend over two hours in their search for the right place and the right deal.

THE PROBLEM

It becomes a daunting experience if one had to plan a trip for their loved ones. 

Currently, there are way too many websites to go to. Each of them providing an abundance of choices. But none of them are curated as per your or your family's needs. We waste our precious time deciding and finding the right match for us w.r.t. comfort, ease of travel and with-in our budget. Even though we find the right match we might end having trust issues due to unreliable and insufficient information on the travel websites.

USER RESEARCH

Our research leads to identifying the multiple challenges one has to face while planning and booking a trip online. There are various trust issues on current websites.

  • The reliability of reviews if they are genuine and trustworthy

  • If there is no or very little information related to the host or hotel.

  • No testimonials or references for the hotel/BnB.

  • The ABTA report also claims that millennials have the greatest faith in booking with a travel professional rather than arranging everything themselves, with one in five saying it means they will have a better holiday. But the proportion of people who have booked through a travel professional has slipped slightly in the past year, from 38 to 36 percent.

  • If booking Confirmations are not guaranteed.

PERSONA

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CURRENT USER JOURNEY

MULTICHANNEL RESEARCH USER JOURNEY

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Users tend to move back and forth across multiple booking channels including search engines, transportation, airline/railways, travel aggregators and maps during their booking journey.

This behavior can be attributed to the lack of a comprehensive booking solution that can integrate hotels, transport, and on-ground activities.

PAIN POINTS  & SOLUTION

OUR DESIGN PHILOSOPHY

'Redefining well being and travel retail…with a bit of attitude'

VISUAL LANGUAGE

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We have used our color palette in a way that depicts trust but our illustrations at the same time were fun and quirky

  • Blue - Trust, faith, and stability

  • Yellow - sunshine, joy and happiness

  • Green - Freshness, and harmony